shift 2020 and Claro Partners

shift 2020

Run by Rudy de Waele, shift 2020 propels leaders to stay ahead of what will transform their business through hosting innovation events, speaking live at conferences, and facilitating senior executive brainstorms.

Over the past 18 years, Rudy has coached CXOs on how to unpack grassroots innovations that pose a risk to core business and how to predict staying ahead of the early adopter to mass-market conversion. He has helped diverse global brands such as BMW, IBM, Louis Vuitton, PayPal, Samsung and World Bank.

Rudy is a graduate from Singularity University and he has developed more than 200 leading industry events across more than 50 cities globally such as Mobile Premier Awards, IoT Stars, Mobile 2.0, Mobile Mondays, DevLab Live, AppCircus and Wearable Wednesdays.

Known internationally as a thought leader in Mobile 2.0 where he was a proponent of open innovation and the development of the app economy ecosystem, he lectures regularly at top technology conferences.

Claro Partners is an international business innovation and service design firm. We make sense of disruptive shifts in business and society to develop new market opportunities, strategies and business models. By combining social science, design thinking and business strategy, we lead our clients to solutions that create value for both business and for society.

Claro has worked with leading Fortune 500 companies to detail the emergence of Micro-Businesses, Digital Natives, Personal Data Economy, the Sharing Economy, and the Internet of Things, and we use this knowledge base to help our corporate clients create innovative products, services and experiences.

As innovation is shifting towards startups and lean startup methodologies, Claro is on the forefront of that trend, through co-founding Startupbootcamp IoT & Data in Barcelona, working with startups directly and incorporating lean methods in our work.